Launched as a new sub-brand for Alpine, Restyle redefined the premium car audio market. The OEM-quality dash kits gave the finished installation not only a stylish new look, but provided superior sound quality, advanced features and the latest in connectivity. Many car and audio enthusiasts soon joined the Restyle solution – particularly the Jeep Wrangler crowd.
LAUNCHING A NEW SUB-BRAND
We worked closely with Alpine's marketing team early on in its launch to ensure that the enthusiasts would take notice. The launch efforts included product photography, packaging design, advertising, and even a TV commercial – the first for Alpine in over twenty years. The campaign featured Richard Rawlings of Gas Monkey Garage in a traditional 30-second TV cut, as well as a full four-minute episode for YouTube.
GET THIS SHOW ON THE ROAD
Once launched, it was time to take Alpine Restyle out on the road! Enthusiasts needed to see and hear the products for themselves. We created graphics for the Consumer Electronics Show (CES) tradeshow to get the dealership network excited and ramped up on the new Restyle product line, while custom-designed trucks were out in full force to showcase the products at music and sports events. Marketing collateral was also produced to reinforce the Restyle message to both sales associates and customers.