A social-based marketing campaign was created to put a spotlight on the latest collection from AY Lifestyle. The collection was designed from the start to be versatile for all occasions – whether it's dressing up or down. The timeless designs elevates the feeling of luxury, beauty, and confidence. Stage3 envisioned a series of short films that lets the audience share in the moment with the heroine – as she lives life to the fullest and finds time to enjoy the day.

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