2022 TUNDRA LAUNCH
To support the launch of the all-new 2022 Toyota Tundra, a comprehensive library of digital materials was created to demonstrate the incredible engineering and technology inside this next-gen truck.
The content includes the production of numerous live action videos, including a full model overview, a useful tour around Tundra’s interior controls, a three-part series about its advanced towing technologies, and even a real-world drop test to prove the strength of the new composite bed material.
Additionally, 3D modeling and graphics were used to produce a series of technical videos that helps viewers take a detailed look at the various components under Tundra’s hood and beyond. Similarly, an interactive web app allows users to explore Tundra’s design at their own pace by controlling a full 360° view loaded with informational hotspots.